WCUU - The U Too!
10/5/10 – Weigel Broadcasting Co. announces the newest TV station to join its group: The U Too! The U Too will broadcast over-the-air on digital WCIU-TV 26.5 and 26.6 as well as analog WCUU-CA, Channel 48. The newest sister-station in the Weigel Broadcasting Co. line-up will be an extension of Chicago’s first independent station, WCIU, The U. Launch of The U Too will take place in early December of 2010.
Weigel Broadcasting Co. has been a leader in the market with creative development of the digital spectrum and the use of low power television signals. Executive Vice President Neal Sabin commented, “This is a natural step for us. Just the way we brought more classic television programming to Chicago when we extended the Me-TV brand with the launch of Me-Too, we now will extend The U’s brand with The U Too. This will allow us to feature some of the The U’s signature programs in different time periods and add new programs to the schedule. We will now be able to air programming from independent producers that fits our brand as well as provide another opportunity to reach a new audience for existing and future clients.”
Brad Lesak, general sales manager for Weigel Broadcasting Co.’s Chicago stations added, “We believe this will complement not cannibalize our audience. It will also allow us to sell creatively between the two “U” franchises, just like we do with Me-TV and Me-Too.”
Here’s where Chicago will be able to watch Weigel’s newest venture. For viewers watching with an antenna, the over-the-air digital position will be WCIU-TV 26.5 and 26.6. The U Too will also be available on analog WCUU-CA, Channel 48. Cable subscribers will see The U Too on Comcast 248, RCN 35 and WOW 170. At this time, The U Too will not be available for Dish Network and DirecTV customers.
When The U Too launches, FBT, the foreign language digital stream, will no longer be available. Weigel Broadcasting Co. is continuing conversations regarding other distribution options with the few independent producers of the foreign language productions seen on FBT.
Weigel Broadcasting Co. and affiliate companies own and operate WCIU-TV/26.1, Me-TV/ WCIU-TV 26.2, Me-Too/WCIU-TV 26.3, THIS/WCIU-TV 26.4, FBT/WCIU-TV 26.6, WWME-CA 23, Me-Too/WMEU-CA 48 in Chicago, IL, CBS/WDJT-TV 58.1, WMLW/WDJT-TV 58.2, THIS/WDJT-TV 58.3, Shorewest TV/WDJT-TV 58.4, WMLW-CA 41, WMLW-LD 41.1, Me-TV/WBME-TV 49.1, Telemundo/WBME-TV 49.4, Telemundo/WYTU-LD 63.1, Me-TV/WYTU-LP 63 in Milwaukee, WI, and ABC/WBND-TV 57.1, CW/WCWW-TV 25.1, My Michiana/WMYS-TV 69.1, ABC/WBND-LP 57, CW/WCWW-LP 25, My Michiana/WMYS-LP 69 in South Bend, IN.
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