Rapper Vic Mensa Brings The City’s First Black Weed Brand To Dispensaries

Vic Mensa has launched 93 Boyz, a "premium gas" weed brand aimed at reinvesting in communities hit hardest by marijuana criminalization.

Pascal Sabino reposrts on how the company’s Books Before Bars program is the first of many planned 93 Boyz projects aimed at using profits generated by the cannabis industry to address the legacy of mass incarceration in Black communities caused by cannabis prohibition.

11/12/22 12:43PM